Gucci Skin Care Brand Extension

Programs used for the project

My classmate, Gillian Dimick, and I came together to create a brand extension for Gucci. We first looked at the company's history, values, structure, creative direction, and target consumer. Then, we looked at the possible brand extensions, and finally selected the one that would be a better opportunity for Gucci. We decided to create a skin care line composed five products.

Project Info

FASHION STYLIST

BRANDING

LUXURY MANAGEMENT

CONTENT CREATOR

MARKETING

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© 2018 By Ana Cristina Marino.