YEEZY Beauty Brand Extension

Project Info

For our Global Beauty class, we needed to create a new product or retail space for an existing brand. My classmate and I decided to create a brand extension for Yeezy. For this extension, we built a travel pop-up store that included grooming services and a grooming line with a fragrance. The pdf consists of an overview of the market, our unique selling proposition, product breakdown, marketing strategy, and marketing collaterals.

Programs used for the project

Marketing Collaterals

Retail Space

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Promo Video

FASHION STYLIST

BRANDING

LUXURY MANAGEMENT

CONTENT CREATOR

MARKETING

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© 2018 By Ana Cristina Marino.