YEEZY Beauty Brand Extension
For our Global Beauty class, we needed to create a new product or retail space for an existing brand. My classmate and I decided to create a brand extension for Yeezy. For this extension, we built a travel pop-up store that included grooming services and a grooming line with a fragrance. The pdf consists of an overview of the market, our unique selling proposition, product breakdown, marketing strategy, and marketing collaterals.
Programs used for the project